Julie Samuel is a career coach with over 20 years of diverse professional experience across various organisational structures. Her personal journey through diverse professional experience across various organisational structures and five career transitions provides invaluable insights into the challenges and rewards of career progression and changes. Julie started her career as a trade reporter before moving into marcoms and events management, account management and content strategist and programme manager roles before embracing her role as a career coach and facilitator. She has worked for organisations like the Singapore International Chamber of Commerce, Watson Wyatt, OTi-SDC Consulting, Focus on the Family, Ministry of Communication and Information, Workforce Singapore, e2i, Lifelong Learning Institute.

As an ICF Professional Certified Coach (PCC) and Brand Champion, Julie employs a solution-focused methodology, leveraging her certifications in Solution Focused Practice, Strengths Coaching, and Advanced Behavioural Consulting. Her academic credentials, including an MBA in Strategic Marketing and a BA in Political Science. 

Julie focuses on coaching mid to senior-level executives, facilitating “a-ha moments” and clarity in career options. Her holistic and systematic approach is particularly beneficial for professionals navigating complex workplace dynamics. Her focus areas are business and career advancement, team relationships and career planning/transitions.

Her published work in solution-focused coaching literature underscores her commitment to the field and continuous professional development.

Here is a selection of the organisations Julie's clients are from:

Dell Technologies, Shell Singapore, Food Panda APAC, Shopee, MullenLowe, Publicis Groupe, Dentsu, Public Service Division Singapore, Xpress Feeders, Omnicom, Manulife, Heineken, MSD, abrdn, Marks & Spencer, Societe Generale, Visa, Aspire, Nanyang Technological University, National University of Singapore, Montfort Care.

She was raised in cosmopolitan Singapore and has travelled since a young age to North America, Australia, New Zealand, Europe, Egypt, Rwanda, Middle East and many Asian countries. 

Julie brings warmth, professionalism and a non-judgmental approach to her coaching sessions, as attested by her clients.